Legal

Terms of Service

Effective date: October 1, 2026

These Terms of Service (the "Terms") govern your access to and use of the website and AI visibility measurement services (the "Services") provided by CTRL Reality, Inc. ("CTRL Reality", "we", "us", or "our"), a Delaware corporation. Please read these Terms carefully.

Acceptance of these terms

By creating an account, accessing, or using the Services, you agree to be bound by these Terms and by our Privacy Policy. If you are using the Services on behalf of a business, you represent that you have authority to bind that business, and "you" refers to that business. If you do not agree, do not use the Services.

What the Services do

CTRL Reality measures how businesses appear in answers produced by AI assistants and search tools. The platform reports measurement indices, including the AI Visibility Index (AIVI) shown together with the AI Reliability Score (AIRS), along with audits and reports. AIRS is reported as "null" when there are not enough observations to compute it reliably, and is never shown as zero in that case. The Services describe what we measured at the time we measured it.

Accounts

You must provide accurate information when you register and keep it current. You are responsible for safeguarding your account credentials and for all activity under your account. Notify us promptly at contact@ctrlreality.ai if you suspect unauthorized use. You must be at least 18 years old and able to form a binding contract to use the Services.

Acceptable use

You agree not to:

Use the Services for any unlawful, infringing, or fraudulent purpose.
Attempt to gain unauthorized access to the Services, other accounts, or our systems.
Interfere with, disrupt, overload, or probe the Services or their infrastructure.
Scrape, copy, resell, or redistribute the Services or their output except as expressly permitted.
Reverse engineer or attempt to derive the underlying source or models, except where that restriction is prohibited by law.
Submit information you do not have the right to provide, or use the Services to harass or harm others.

Measurements are estimates, not guarantees

AIVI, AIRS, and all other scores, audits, and reports are estimates based on observations of third party AI and search systems at a point in time. Those external systems change constantly and are outside our control. We do not guarantee any ranking, visibility, placement, traffic, or business outcome, and nothing in the Services is a promise that your results will improve. Paying for the Services does not buy, raise, or change any score. Scores reflect measured observations only. You should not treat any measurement as a guarantee or as professional advice.

Subscriptions and billing

Some features require a paid subscription. By subscribing, you authorize us and our payment processor to charge the plan fees and any applicable taxes on a recurring basis until you cancel. Fees are stated at the time of purchase. Unless stated otherwise or required by law, payments are non refundable and partial periods are not prorated. We may change prices, and we will give you notice before a change takes effect for your next billing period. You can cancel at any time, and cancellation takes effect at the end of the current billing period.

Intellectual property

The Services, including the software, measurement methodology, indices, text, graphics, and the look and feel, are owned by CTRL Reality, Inc. and are protected by intellectual property laws. We grant you a limited, non exclusive, non transferable, revocable license to use the Services for your internal business purposes while your account is in good standing. You keep ownership of the business information and inputs you submit, and you grant us a license to use that input to operate and improve the Services and to maintain our measurement record. You may use the reports we generate for your own business purposes.

Third party services

The Services rely on third party AI, search, hosting, and payment providers. We are not responsible for those third party services, their availability, or the accuracy of answers they return. Your use of any third party service is subject to that provider's own terms.

Disclaimers

The Services are provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non infringement. We do not warrant that the Services will be uninterrupted, error free, secure, or that any measurement will be accurate, complete, or suited to your needs.

Limitation of liability

To the maximum extent permitted by law, CTRL Reality, Inc. and its officers, directors, employees, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunities, arising out of or related to your use of the Services. Our total liability for any claim arising out of or related to the Services will not exceed the greater of the amount you paid us for the Services in the twelve months before the claim or one hundred United States dollars. Some jurisdictions do not allow certain limitations, so some of these limits may not apply to you.

Indemnification

You agree to defend, indemnify, and hold harmless CTRL Reality, Inc. and its officers, directors, employees, and agents from any claims, damages, liabilities, costs, and expenses, including reasonable attorneys fees, arising out of your use of the Services, your violation of these Terms, or your violation of any law or the rights of a third party.

Termination

You may stop using the Services and close your account at any time. We may suspend or terminate your access if you violate these Terms, if your use creates risk or legal exposure, or if we discontinue the Services. On termination, your license to use the Services ends. Sections that by their nature should survive, including intellectual property, disclaimers, limitation of liability, indemnification, and governing law, will survive termination.

Governing law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws rules. Subject to the arbitration section below, the state and federal courts located in Delaware have exclusive jurisdiction over any dispute not subject to arbitration.

Arbitration and dispute resolution

Any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration administered under the rules of a recognized arbitration provider, seated in Delaware, rather than in court, except that either party may bring an individual claim in small claims court or seek injunctive relief for intellectual property or unauthorized access. Disputes will be resolved on an individual basis, and you and CTRL Reality waive any right to participate in a class or representative action. You may opt out of this arbitration agreement by notifying us in writing at contact@ctrlreality.ai within 30 days of first accepting these Terms.

Changes to these terms

We may update these Terms from time to time. When we make material changes, we will update the effective date above and, where appropriate, notify you through the Services or by email. Your continued use of the Services after an update means you accept the revised Terms.

Contact us

If you have questions about these Terms, contact CTRL Reality, Inc. at contact@ctrlreality.ai.