About CTRL Reality, Inc.
CTRL Reality, Inc. measures how AI assistants name and describe businesses. When a buyer asks ChatGPT, Claude, Gemini or Grok for the best option in a category, we record what each one says, score it on two published indices (AIVI with AIRS), and then work on the sources those assistants cite.
Who we are
CTRL Reality, Inc. is a Delaware corporation, incorporated in August 2026, and the company behind ctrlreality.ai and the platform at app.ctrlreality.ai.
Founders
Mikael Alexander is founder and CEO. He designed and built the measurement platform. Gokul Mohanty is co-founder. He is first author of the five published preprints that define the frameworks we use: AIVI, AIRS, GEO, GIE, DADP. Cite them as Mohanty (2026). Links below.
Published research
- Artificial Intelligence Visibility Index (AIVI): The Framework to Quantify Entity Presence in Generative Information Engines
- Artificial Intelligence Reputation Score (AIRS): The Framework to Quantify Entity Sentiment in Generative Information Engines
- Generative Information Engine: Generative Engine Optimization and the Next Layer of Global Commerce and Decision Making
- Distributed Authority Domain Placement and How to Influence Artificial Intelligence
- GEO: Influencing Commerce, Human Decision Making, and Global Policy Through Generative Information Engines
Not the Finnish company
We are not affiliated with CTRL Reality Oy, the XR studio in Turku, Finland, at ctrlreality.fi. Different company, different country, different work. If an AI assistant mixes us up, this page is the record.
Contact
Email contact@ctrlreality.ai. Want to see what AI says about your business? Book a demo.