Which assistants do you measure, and are they fixed from month to month?

ChatGPT, Claude, Gemini, Grok on Index, the same every month. Higher tiers add more. Plans

Can I read the actual answers, or only a score?

Yes. You get the raw answers, the scores and the changes side by side in your dashboard. Plans

Is the scoring method published somewhere I can check?

Yes. AIVI and AIRS come from Mohanty (2026). The DOIs are on our About page.

What happens when there is not enough data for a score?

AIRS reads unmeasured, never zero, below 8 scored observations. The method

Who does the work after the report, my team or yours?

We do. Index measures. Growth adds the content engine, and Authority adds the full agent system. Plans

Does paying you change my score? (It should not.)

No. Payment cannot change an index score. Plans

Compare

Semrush alternatives

Thinking about leaving Semrush, or choosing between it and something else? Start with what it offers. Then decide what you need that it does not give you.

Every fact about another company on this page comes from that company's own website, read on 2026-10-14, and the link sits next to each claim so you can check it yourself instead of trusting us. See the sources.

What Semrush offers

Here is what the vendor's own pages say, quoted or closely paraphrased, with a link on every line so you can check it against the live page today. Nothing added.

"The Semrush AI Visibility Toolkit shows you how brands appear in AI-generated answers." source
Prompt tracking "on platforms like Google AI Mode and ChatGPT." source
AI Visibility Toolkit $99 per month with 25 prompts for Prompt Tracking. Bundles in Semrush One. source
"The AI Visibility Toolkit does not offer a free trial." source

Why people compare

Semrush built its AI Visibility Toolkit for marketers who run their own SEO source. There is no free trial of the toolkit.

If you have no one to act on a report, a lower tool bill does not move the answer, because the assistants only change what they say when the sources they read change. Then a service makes sense.

Questions to ask any AI visibility vendor

Put these to every vendor on your list, us included, and hold each answer up against what the vendor actually shows you before you sign anything. Ours are below.

Which assistants do you measure, and are they fixed from month to month? ChatGPT, Claude, Gemini, Grok on Index, the same every month. Higher tiers add more. Plans
Can I read the actual answers, or only a score? Yes. You get the raw answers, the scores and the changes side by side in your dashboard. Plans
Is the scoring method published somewhere I can check? Yes. AIVI and AIRS come from Mohanty (2026). The DOIs are on our About page.
What happens when there is not enough data for a score? AIRS reads unmeasured, never zero, below 8 scored observations. The method
Who does the work after the report, my team or yours? We do. Index measures. Growth adds the content engine, and Authority adds the full agent system. Plans
Does paying you change my score? (It should not.) No. Payment cannot change an index score. Plans

Where CTRL Reality fits

Pick CTRL Reality if you need the AI answer itself to change, and want proof it did.

We record the answers before and after.

The full side by side is on CTRL Reality vs Semrush.

Sources

https://www.semrush.com/kb/1493-ai-toolkit, read 2026-10-14
https://www.semrush.com/prices/, read 2026-10-14
https://ctrlreality.ai/plans, read 2026-10-14
https://ctrlreality.ai/about, read 2026-10-14

Semrush is a trademark of its owner. CTRL Reality, Inc. has no affiliation with Semrush. Prices and features change, so check their page before you buy.

See something out of date? Email contact@ctrlreality.ai and we will fix it.

This page compares published offers. It does not score or rank any company.

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