CTRL Reality vs Profound
Profound and CTRL Reality both study how AI assistants talk about brands. They sell different things.
Profound sells a platform where your marketing team works with its AI Marketer and agents. CTRL Reality measures where you stand on two published indices, then does the work to move them. Below are the two offers side by side, taken from each company's own pages.
Every fact about another company on this page comes from that company's own website, read on 2026-10-14, and the link sits next to each claim so you can check it yourself instead of trusting us. See the sources.
At a glance
Every cell about Profound links to the page it came from, and every cell about us to our plans or method. Read across.
| Item | CTRL Reality | Profound |
|---|---|---|
| In their words | Measures what AI assistants say about your business, then works on the sources they cite. How it works | "The AI marketing platform built for the agentic era." source |
| Built for | Businesses that want AI to name them. Guides for property managers and dentists | Its Enterprise plan is "for companies operationalizing AI Search insights and running marketing agents at scale." source |
| AI engines named | ChatGPT, Claude, Gemini, Grok on Index. Growth adds Copilot and Perplexity. Category Leader adds DeepSeek, Qwen, Mistral, Meta AI, Google AI Overviews. Plans | Home page names ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI Overviews. Enterprise lists up to 9 answer engines tracked. source |
| Published price | Index from $1,499 a month. Growth from $3,499 a month. Higher tiers on a call. Plans | Free trial. Enterprise is custom. source |
| Trial or free start | A free AI visibility report. Request one | Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews. source |
| What it reports | AIVI with AIRS, two published 0 to 100 indices (Mohanty, 2026). AIRS stays unmeasured below 8 observations. The method | Answer Engine Insights, a visibility score by platform, brand sentiment. source |
Where they differ
Who does the work is the first difference. Profound describes an AI Marketer that researches and writes with your team source. Your people drive it.
CTRL Reality's Growth plan adds a content engine, and Authority adds the full six-agent system, which we run for you source.
Scoring is the second. CTRL Reality reports AIVI with AIRS, defined in Mohanty (2026), and leaves AIRS unmeasured until there are enough observations to mean something source. Profound shows its own visibility and sentiment views inside the platform source.
Then price. Profound lists a free trial and custom Enterprise pricing, so the real number comes out of a sales conversation, while CTRL Reality shows the starting price of its first two tiers on the plans page source.
When Profound is the better pick
Pick Profound if you have an in-house team that wants its own workbench and its own agents.
Its Enterprise plan lists SSO/SAML plus SOC 2 compliance and up to nine tracked answer engines source. That matters to larger teams.
When CTRL Reality is the better pick
Pick CTRL Reality if you want the work done for you and the result measured the same way every month.
Same prompts. Same engines. Recorded answers you can read.
Weighing other options too? Read Profound alternatives.
Sources
- https://www.tryprofound.com/, read 2026-10-14
- https://www.tryprofound.com/pricing, read 2026-10-14
- https://ctrlreality.ai/plans, read 2026-10-14
- https://ctrlreality.ai/about, read 2026-10-14
Profound is a trademark of its owner. CTRL Reality, Inc. has no affiliation with Profound. Prices and features change, so check their page before you buy.
See something out of date? Email contact@ctrlreality.ai and we will fix it.
This page compares published offers. It does not score or rank any company.
See where you stand
Ask for a free AI visibility report. It shows what the assistants say about your business today.